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In their first Bundesliga season, Bayern finished third and also won the DFB-Pokal. This qualified them for the following year's European Cup Winners' Cup, which they won in a dramatic final against Scottish club Rangers, when Franz Roth scored the decider in a 1–0 extra time victory.[18] In 1967, Bayern retained the DFB-Pokal, but slow overall progress saw Branko Zebec take over as coach. He replaced Bayern's offensive style of play with a more disciplined approach, and in doing so achieved the first league and cup double in Bundesliga history in 1969. Bayern Munich are one of four German clubs to win the Bundesliga and DFB-Pokal in the same season along with Borussia Dortmund, 1. FC Köln, and SV Werder Bremen. Zebec used only 13 players throughout the season
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Udo Lattek took charge in 1970. After winning the DFB-Pokal in his first season, Lattek led Bayern to their third German championship. The deciding match in the 1971–72 season against Schalke 04 was the first match in the new Olympiastadion, and was also the first live televised match in Bundesliga history. Bayern beat Schalke 5–1 and thus claimed the title, also setting several records, including points gained and goals scored.[21] Bayern also won the next two championships, but the zenith was their triumph in the 1974 European Cup Final against Atlético Madrid, which Bayern won 4–0 after a replay.[22] This title – after winning the Cup Winners' trophy 1967 and two semi-finals (1968 and 1972) in that competition – marked the club's breakthrough as a force on the international stage. During the following years, the team was unsuccessful domestically but defended their European title by defeating Leeds United in the 1975 European Cup Final when Roth and Müller secured victory with late goals. "We came back into the game and scored two lucky goals, so in the end we were the winners but we were very, very lucky", stated Franz Beckenbauer.
Udo Lattek took charge in 1970. After winning the DFB-Pokal in his first season, Lattek led Bayern to their third German championship. The deciding match in the 1971–72 season against Schalke 04 was the first match in the new Olympiastadion, and was also the first live televised match in Bundesliga history. Bayern beat Schalke 5–1 and thus claimed the title, also setting several records, including points gained and goals scored.[21] Bayern also won the next two championships, but the zenith was their triumph in the 1974 European Cup Final against Atlético Madrid, which Bayern won 4–0 after a replay.[22] This title – after winning the Cup Winners' trophy 1967 and two semi-finals (1968 and 1972) in that competition – marked the club's breakthrough as a force on the international stage. During the following years, the team was unsuccessful domestically but defended their European title by defeating Leeds United in the 1975 European Cup Final when Roth and Müller secured victory with late goals. "We came back into the game and scored two lucky goals, so in the end we were the winners but we were very, very lucky", stated Franz Beckenbauer.